Common Ways to Promote Products In clickbank

As a ClickBank affiliate, the number of ways you can promote ClickBank products is nearly unlimited. However, to help get you started, here are some of the most common ways that ClickBank affiliates choose to promote products, as well as the pros and cons of each.

Article Marketing

If you’re an affiliate who’s just starting out and doesn’t have a big budget to spend on your advertising initiatives, or if you enjoy writing, article marketing can be a good way to start promoting products without having to spend a lot of money. Your main investment in article marketing will be your time and creativity.

Article marketing is the technique of writing articles that are posted and distributed online for the purpose of driving traffic to a particular website or product you’re promoting. These articles may be posted on sites dedicated specifically to article marketing, such as Ezinearticles or Goarticles, or could be written for an industry-specific website. There are many different styles of these articles, such as expert advice articles, a review of a product, or many other topics.

For example, let’s say you are promoting an ebook about gardening. You could write an article in an online directory that offers readers some advice about a specific topic, like general tips on growing bigger roses. You could then mention that you learned these tips and more from a particular ebook, and that they should check it out if they’d like even more advice. You’d then post your HopLink, so you get credit if someone ends up purchasing the product.

The additional benefit of article marketing is that if your articles are useful enough, you could become recognized as an expert in a particular field, which could end up generating more exposure and sales for you.

Pros: Free; allows for a great deal of creativity, especially if you like writing; if your article gets shared or distributed around the Internet, it can “go viral,” resulting in a great deal of additional free traffic for you
Cons: Time-consuming; may take a lot of effort before you see articles start generating traffic; can be competitive if there are many other people writing on the same topic

Niche Sites & Blogs

Like article marketing, creating niche sites and/or blogs can be another great option for affiliates who have more time and creativity than money. If you do create your own website or self-hosted blog, there may be costs for a domain name and hosting, but these are typically pretty small. There are also many options to get your own site or blog that is hosted for free, though you may be more limited on options like the look and feel of the site or how many pages your site can have.

Once you’ve identified a niche market that you want to promote (such as gardening), you create your own website or blog that is dedicated to this topic. You then write articles for your own site, similar to the types of articles you might write for article marketing directories. The goal is to get free traffic to your website, either by getting linked to from other sites or by ranking well organically in search engines on particular search terms. You can then have HopLinks to a number of different ClickBank products in that niche, giving you the opportunity to promote many different products from a single source.

Creating your own site is especially beneficial for ranking in search engines, as the more articles and content you create, the higher search engines will rank your site. Like article marketing, this technique can take time before you start seeing results, so it’s not something you should expect to show immediate returns, but it can be one of the best ways to create sustainable long-term profits with a minimum of money spent. You can even combine this technique with article marketing or social media marketing, by linking to your site from the bio of your article or social media profile.

Pros: Low cost or free; allows for a great deal of creativity; potential to drive large amounts of traffic through search engines or social media; you can build a “brand” for your website, especially if you host your own site or blog and have a unique domain name
Cons: Time-consuming; may take a lot of effort before you start generating traffic; can be very competitive if there are many other sites in your niche

Social Media Marketing

Social media marketing has exploded in the past few years as a way to advertise and drive free traffic. “Social media” is a very broad term that includes sites and services like Twitter, Facebook, Myspace, social bookmarking sites like Digg and Del.icio.us, Youtube, and many more.

The main benefits of tapping into the power of social media are that it’s free and that your message has the potential to “go viral” and reach a huge amount of people quickly with no extra effort on your part. The difficulties of social media are how to get your voice heard above the millions of other people out there, and how to avoid being seen as a social media “spammer.” The key to being successful promoting products in the social media space is to provide content that’s worthwhile enough for people to actually want to follow you and take your advice when you recommend products.

Pros: Free; easy to get started and participate in; has the potential to reach huge audiences; many potential sites and services to participate in
Cons: Lots of competition on popular services like Twitter; many people on social networks don’t like to be sold to, so there’s the potential to be labeled a spammer

Search Engine Marketing

Search engine marketing is comprised of two main techniques: search engine optimization (SEO) and pay per click advertising (PPC). Each has very different challenges and benefits.

Search engine optimization (SEO) is the practice of trying to get your website, blog, or other page (such as an article you’ve written for an article directory) ranked highly in search engines for a particular keyword or phrase. The ultimate goal is to drive free traffic to your website or promotion when someone searches on that keyword. SEO can generate an extremely good return for you, but often requires a significant investment of up-front time to learn good SEO techniques and apply these to your work. However, the long-term benefits of creating content that ranks well in search engines can be extraordinarily profitable.

Pros: Typically free; can drive huge amounts of traffic; has long-term returns
Cons: Steep learning curve; search engine positions change regularly, so results can be inconsistent; may take a long time before you see results, if at all; competitive

Pay per click advertising (PPC) is the practice of placing paid advertisements in search engine results for a particular keyword or phrase. You agree to pay a certain amount if someone searches on a keyword and clicks on your advertisement. Many very successful affiliates pay to advertise on the search engines, as the main benefit is highly-targeted traffic, but the downside is that it can cost a significant amount of money and requires a great deal of testing and experimentation to find profitable keywords, ad copy, etc. It can also be very competitive, so PPC can be a difficult and expensive tactic for affiliates who are just starting out.

Pros: Quick to get up and running; popular keywords can drive a great deal of traffic quickly; you can target highly relevant, well-qualified traffic
Cons: Can be extremely expensive; highly competitive; search engines (especially Google) have many rules about what affiliate promotions are acceptable; usually require a great deal of research, attention, and oversight, especially early on, to be profitable

These are just a few of the many ways you can effectively promote ClickBank products. ClickBank affiliates are constantly finding new and innovative ways to promote products and expand their reach. Hopefully this list will help get you started, but we’ve only scratched the surface. The best way to discover what will work for you and your niche is to get out there and start experimenting!

FAQ

Q: Can your team help me create or decide where to place ads or promotions?

A: Outside of the advice we provide in our Help Center and the ClickBank Blog, we cannot assist you in creating or placing ads or other promotions.

 

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